Mr. Charles Lagat, Visiting Professor from Moi University of Kenya, will discuss “Market Orientation and Firm Performance in Emerging Markets” as the VIP speaker on the 42nd ICES International Forum. Mr. Lagat will deeply explain a related study which examines the effects of market orientation on firm performance through innovation in an environment of emerging markets, competition, technologies, and government regulations. The study surveyed 147 managers from manufacturing firms throughout Kenya. Results indicate that market orientation positively affects innovation, innovation positively affects performance, and various environmental forces negatively moderate the relationship between innovation and performance.
Time: 13:30-14:30, Tue, March 31st 2015
Venue: No.3 Teaching Building, 2nd Floor Auditorium
