Bachelor Program of Management in Marketing ​

Through courses such as marketing principles, consumer behavior, brand management and digital marketing, you will gain the necessary skills to launch your career as a marketer. You will work in teams to conduct a marketing plan to launch new products in China. The program includes company visits and guest lectures by senior marketing managers to ensure that your education is applicable to real-world business situations.

Suggested Study Plan for MKT (*course   with red font is specification course for this major)
Note: *Students can choose minimum 15 credits, maximumly 26   credits per semester; ** This study plan is subjected to change according to   each student's individual situation.
Academic YearsemesterRequired CourseCreditsElective Courses Can   be choosed after this semesterCredits
11Chinese I8Pysical Education 12
PAL4Pysical Education 22
Foundamental Math3Pysical Education 32
Road to College Success2Pysical Education 42
General Outline of China2

Introduction to Business2



2Chinese II8

Academic Writing4+1

Math for commerce I3

Advanced Application of MS Office32

Management Essential2



23Chinese III6Presentation Skills2+1
Basic Statistics2Chinese Business   Culture & Etiquette2
Marketing Essential3Singing in Chinese2
Cross-Cultural Communication2Math for Commerce II3
Business Ethics3

Business Law3


4Chinese IV6Business English2+1
Principle of Accounting I3Chinese Economy &   Society2
Logistic & Supply Chain MGT3Organizational   Behavior3
Entrepreneurship & Innovation3International Trade3
Consumer Behavior3


35Management   Information System3Intermediate Oral   Chinese4
E-Business / Digital MKT2College Chinese I4
International Marketing & Sales3Chinese Literature3
Service Marketing & MGT3Principle of   Accounting II3
Brand Management3HSK Preparation2

Managerial Accounting3
Total14Business in Emerging   Markets3

6International   Business3College Chinese II4
International Marketing & Sales3Project Management2
Customer & Supplier Relationship Management3Fashion &   LuxuryMarketing3
Retail Management3Human Resource   Management3

Principle of Finance3

47Research Methodlogy3Knowledge   Management3
Stratigic Management3Corperate Finance3
Marketing Communication3Case   Integration/Simulation3

Operations Management3
Total9International Finance3

Total (Excluding last   semester)118

8Graduating   Internship/Placement5

Thesis Writing17