Through courses such as marketing principles, consumer behavior, brand management and digital marketing, you will gain the necessary skills to launch your career as a marketer. You will work in teams to conduct a marketing plan to launch new products in China. The program includes company visits and guest lectures by senior marketing managers to ensure that your education is applicable to real-world business situations.
| Suggested Study Plan for MKT (*course with red font is specification course for this major) | |||||
| Note: *Students can choose minimum 15 credits, maximumly 26 credits per semester; ** This study plan is subjected to change according to each student's individual situation. | |||||
| Academic Year | semester | Required Course | Credits | Elective Courses Can be choosed after this semester | Credits |
| 1 | 1 | Chinese I | 8 | Pysical Education 1 | 2 |
| PAL | 4 | Pysical Education 2 | 2 | ||
| Foundamental Math | 3 | Pysical Education 3 | 2 | ||
| Road to College Success | 2 | Pysical Education 4 | 2 | ||
| General Outline of China | 2 | ||||
| Introduction to Business | 2 | ||||
| Microeconomics | 3 | ||||
| Total | 24 | ||||
| 2 | Chinese II | 8 | |||
| Academic Writing | 4+1 | ||||
| Math for commerce I | 3 | ||||
| Advanced Application of MS Office3 | 2 | ||||
| Management Essential | 2 | ||||
| Macroeconomics | 3 | ||||
| Total | 22 | ||||
| 2 | 3 | Chinese III | 6 | Presentation Skills | 2+1 |
| Basic Statistics | 2 | Chinese Business Culture & Etiquette | 2 | ||
| Marketing Essential | 3 | Singing in Chinese | 2 | ||
| Cross-Cultural Communication | 2 | Math for Commerce II | 3 | ||
| Business Ethics | 3 | ||||
| Business Law | 3 | ||||
| Total | 19 | ||||
| 4 | Chinese IV | 6 | Business English | 2+1 | |
| Principle of Accounting I | 3 | Chinese Economy & Society | 2 | ||
| Logistic & Supply Chain MGT | 3 | Organizational Behavior | 3 | ||
| Entrepreneurship & Innovation | 3 | International Trade | 3 | ||
| Consumer Behavior | 3 | ||||
| Total | 18 | ||||
| 3 | 5 | Management Information System | 3 | Intermediate Oral Chinese | 4 |
| E-Business / Digital MKT | 2 | College Chinese I | 4 | ||
| International Marketing & Sales | 3 | Chinese Literature | 3 | ||
| Service Marketing & MGT | 3 | Principle of Accounting II | 3 | ||
| Brand Management | 3 | HSK Preparation | 2 | ||
| Managerial Accounting | 3 | ||||
| Total | 14 | Business in Emerging Markets | 3 | ||
| 6 | International Business | 3 | College Chinese II | 4 | |
| International Marketing & Sales | 3 | Project Management | 2 | ||
| Customer & Supplier Relationship Management | 3 | Fashion & LuxuryMarketing | 3 | ||
| Retail Management | 3 | Human Resource Management | 3 | ||
| Principle of Finance | 3 | ||||
| Total | 12 | ||||
| 4 | 7 | Research Methodlogy | 3 | Knowledge Management | 3 |
| Stratigic Management | 3 | Corperate Finance | 3 | ||
| Marketing Communication | 3 | Case Integration/Simulation | 3 | ||
| Operations Management | 3 | ||||
| Total | 9 | International Finance | 3 | ||
| Total (Excluding last semester) | 118 | ||||
| 8 | Graduating Internship/Placement | 5 | |||
| Thesis Writing | 17 | ||||
| Total | 22 | Total | 75 | ||